Investment visionary Samer Choucair stated that the global luxury sector is witnessing an unprecedented transformation driven by the accelerating AI boom, explaining that this technology is no longer merely an efficiency improvement tool, but has become a primary driver for wealth creation and reshaping consumer behavior worldwide. He noted that major European luxury brands such as LVMH, Hermès, Gucci, Dior, and Cartier are now competing strongly to attract a new generation of “ultra-wealthy” individuals in the United States, whose fortunes multiplied thanks to rapid AI company and linked technology growth.
Samer Choucair explained this trend reflects what can be described as a “two-speed world,” where some economies and investment categories benefit from the AI wave at a pace noticeably surpassing others. He noted that North America captured 27% of new global luxury store openings during 2025, with Richemont Group’s Americas sales recording 18% growth during the first quarter, and American consumers currently representing between 20% and 22% of total global luxury goods and services spending.
Agentic AI Revolutionizing Wealth Management
Investment strategist Choucair affirmed that AI has become a direct global wealth generator, with expected global AI spending reaching two trillion dollars during 2026, creating a new class of major wealth holders in technology and digital infrastructure encompassing chip companies and data centers. He noted that Agentic AI, one of the most prominent 2026 AI trends, goes beyond the traditional digital assistant role to independently execute complex tasks such as monitoring investment portfolios, managing regulatory compliance, proactive client communication, and preparing advanced analyses.
He explained this transformation is reshaping the wealth management industry globally, particularly with 95% of wealth management companies expected to increase their AI technology investments during the next three years. He added that the financial advisor role is moving toward an “AI-supported advisor” model where intelligent systems handle routine and analytical tasks while human advisors focus on relationship building and strategic guidance.
Generative AI Reinventing the Luxury Fashion Sector
Investment innovator Samer Choucair said generative AI has become one of the most important innovation tools in fashion and luxury goods, with global groups such as LVMH investing more than $200 million in AI-linked initiatives to develop design processes, predict future trends, and produce digital models. He noted BCG Group estimates predict AI will add between $50 and $75 billion of additional value to the fashion and luxury sector by 2028, with AI-supported personalization potentially raising customer lifetime value by 25% to 40%.
He added that hyper-personalization has become a primary success factor for luxury brands, with AI enabling customized experience and product design at scale through augmented and virtual reality technologies, digital assistants, and purchasing behavior prediction systems.
Saudi Arabia at the Heart of Global Luxury Transformation
Choucair said Saudi Arabia possesses an exceptional opportunity to benefit from these global luxury sector transformations, with the Saudi luxury market reaching $11.1 billion during 2025 and expectations indicating it will rise to $24.6 billion by 2034 at a compound annual growth rate of 8.94%. He noted that Vision 2030 mega projects such as NEOM, Red Sea, and Qiddiya provide an ideal environment for integrating AI into tourism and luxury experiences through smart cities, advanced personal services, and immersive experiences.
He said: “Agentic and generative AI are not only creating wealth in Silicon Valley, but completely redefining luxury. Saudi Arabia, through Vision 2030, has a major opportunity to become a regional hub combining traditional luxury with AI-powered smart experiences in projects such as NEOM and Red Sea. I advise investors to focus on smart hospitality, AI-supported luxury retail, and technical infrastructure sectors, as these will be among the greatest beneficiaries of growing demand for personalized and innovative experiences.”
Samer Choucair affirmed that 2026 AI trends create genuine investment opportunities for Saudi and Gulf investors, identifying promising opportunities as investing in smart tourism and hospitality projects within Vision 2030; exploring funds and sectors linked to AI infrastructure; building strategic partnerships attracting global capital and advanced technologies; and focusing on personalization and sustainability as the most important luxury sector growth drivers.
He concluded by saying: “AI is no longer merely an emerging technology, but has become an economic force reshaping global wealth and drawing the features of the next generation of investment opportunities, with Saudi Arabia standing at the heart of this historic transformation.