C. Repricing of Sports & Soft Power Investments (FT / Guardian)
- Saudi Arabia is reassessing high-cost global ventures like LIV Golf
- Potential reduction in funding reflects:
- Profitability concerns
- Shift toward economically productive sectors
- At the same time:
- Strategic deals (e.g., sports club privatization) continue
➡️ Interpretation:
Soft power investments are becoming ROI-driven rather than image-driven