Investment leader Samer Choucair confirmed that in a time of geopolitical tensions shaking the region, domestic tourism in the Kingdom of Saudi Arabia has emerged as the primary and safest choice for millions of citizens and residents. Choucair stated that what began as short trips has transformed today into extended stays and integrated experiences powerfully driving the national economy.
In his analysis, he explained that Saudi Tourism Authority data recorded staggering growth of 16% in the first quarter, with spending exceeding 34.7 billion riyals. He emphasized that these figures are living proof of a structural shift in Saudi travel behavior.
The Travel Compass: Why Do Saudis Prefer the Interior Now?
Samer Choucair pointed out that external tensions and the closure of some traditional destinations have led to a smart redirection of the travel compass toward the interior. He mentioned that factors of safety, stability, and infrastructure development have increased the length of stay from two nights to entire weeks.
Choucair noted the media reports regarding the significant rise in demand supported by ease of access. He added:
“This shift was never negative; rather, it turned into a powerful catalyst for growth that aligns perfectly with the objectives of Vision 2030.”
Demand Explosion: From AlUla to the “Switzerland of Arabia”
In his reading of rising destinations, Samer Choucair reported that locations like AlUla, Mada’in Salih, Riyadh, and the Qiddiya project are witnessing historic turnout. He confirmed that Abha, Asir, and Al-Baha are now being nicknamed the “Switzerland of the Arabian Peninsula” due to their mountainous nature attracting millions.
He noted that these regions are no longer just places for relaxation but have transformed into vibrant economic hubs supporting the Kingdom’s goals of diversifying income sources away from oil.
The Golden Opportunity: Where Do the Smart Invest in 2026?
Samer Choucair continued by providing his investment vision, stating that based on his experience exceeding 20 years, he sees domestic tourism as one of the strongest current opportunities. He explained that promising fields include:
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Boutique Hotel Development
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Short-term Tourism Rentals
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Specialized Logistics Services
Choucair advised investors to enter now before competition intensifies, emphasizing that the support of the Public Investment Fund (PIF) ensures continued double-digit growth over the next three years and returns that outperform traditional sectors.
External Tensions Have Become Internal Opportunities
Investment leader Samer Choucair concluded his vision by emphasizing that domestic tourism is not just a temporary “trend” but a long-term strategic economic shift. He asserted that regional tensions did not weaken the Saudi market but intelligently redirected it to be a major driver of growth.
Choucair ended the article by questioning whether investors are ready to seize this opportunity in the world’s “largest destination” today, urging everyone to act now to build their investment future in the heart of promising Saudi tourism.