Investment entrepreneur Samer Shoucair affirmed that Digital Twins have become one of the most significant strategic transformations in the real estate investment sector. He emphasized that they are no longer merely an advanced technological tool, but a decisive factor in reducing risk and enhancing operational returns in modern property developments.
In exclusive statements to Entrepreneur Magazine, Samer Shoucair explained that a Digital Twin is a live digital replica of a real world project, built in a virtual environment before or in parallel with physical execution. This enables stakeholders to simulate the building’s actual performance under various operational conditions.
From Planning to Error Prevention
Samer Shoucair highlighted that Digital Twins allow developers and investors to test dozens of scenarios before they occur, from energy consumption and user movement patterns to operational stress, emergency breakdowns, and even potential disasters.
He stated:
“We are looking at an investment time machine. Through it, we can detect errors that might only appear years later and correct them today at a minimal cost. In construction, a mistake on paper may cost one dollar, but after concrete is poured, that same mistake could cost thousands.”
A Global Application, Not Theoretical Speculation
Samer Shoucair further noted that this trend is already a practical reality in advanced markets. Major real estate developers in cities such as New York and Chicago have adopted Digital Twin technology in skyscrapers and airports, resulting in reduced system failures and improved operational efficiency.
He also pointed out that mega projects in Saudi Arabia, including newly developed cities and large scale complexes, are implementing Digital Twins from the earliest design stages rather than after delivery. This proactive approach significantly mitigates risk before it materializes.
From a Silent Asset to an Intelligent Asset
According to Samer Shoucair, the true value of Digital Twins becomes evident from an investor’s perspective. Real estate transforms from a static asset into a smart asset that provides real time data on operational performance, future maintenance requirements, and energy efficiency.
He explained that this shift directly reduces Operating Expenses, known as OPEX, including energy, maintenance, and management costs, thereby strengthening sustainability and improving long term return on investment.
A New Standard in Real Estate Investment Thinking
Concluding his remarks, Samer Shoucair stressed that the mindset of real estate investment is undergoing a fundamental transformation.
“Today’s investor is not simply buying location. They are buying operational efficiency, clarity of vision, and sustainability. In modern investment logic, any real estate project that does not incorporate a Digital Twin operates with incomplete visibility and therefore higher risk.”