Samer Choucair said that Saudi Vision 2030 has succeeded in turning the concept of diversity into a core pillar of economic development.
He explained that the Kingdom recorded a notable economic achievement in 2026, after the non-oil sector’s contribution exceeded 50% of real GDP for the first time, driven by strong growth in tourism, entertainment, sports, technology, and services.
He added that these results reflected the success of economic policies focused on broadening the base of economic activity and reducing reliance on oil as a primary source of growth.
He noted that the Kingdom also continued strengthening its appeal for foreign direct investment, with net investment flows rising 90% year-over-year during the fourth quarter of 2025 to reach 48.4 billion Saudi riyals, with this positive momentum continuing through 2026.
He affirmed that these indicators reflect global investors’ confidence in the Saudi economy and in the Kingdom’s ability to provide a stable business environment attractive to long-term capital.
*Sports and Entertainment, a Practical Model of Economic Diversification*
Samer Choucair added that the sports sector represents one of the clearest examples of the success of the Kingdom’s economic diversification strategy.
He explained that investments led by the Public Investment Fund have helped develop an integrated sports ecosystem that has strengthened Saudi Arabia’s standing on the global stage.
He noted that developing the Saudi Pro League (Roshn League) and turning it into an international platform attracting global stars wasn’t a purely sporting goal, but formed part of a broader strategy to support tourism and entertainment, attract investment, and boost local spending.
He added that sports has today become an integrated economic sector that helps create jobs, stimulate investment, and support growth across multiple sectors directly and indirectly linked to it.
*Diversification Within Investment Portfolios Has Become a Strategic Necessity*
Samer Choucair said that investors who recognize the importance of diversification within investment portfolios are best positioned to achieve stable, sustainable returns over the long term.
He added that the Saudi market now offers diverse opportunities ranging from capital markets to massive projects tied to Vision 2030, giving investors broad options for building balanced investment portfolios.
He affirmed that the Kingdom is no longer viewed as an economy dependent on oil alone, but has become a global investment hub combining economic stability with multiple growth opportunities.
*Saudi Capital Markets Benefit From Economic Transformation Momentum*
Samer Choucair explained that the performance of the Saudi capital market reflects the scale of growing confidence in the national economy.
He noted that the main market index (Tadawul, TASI) surpassed the 11,000-point level during mid-June 2026, an indicator of continued investment flows and confidence from local and international investors, adding that these developments strengthen the Saudi market’s appeal as a core part of regional and global investors’ diversification strategies.
*Emerging Sectors Lead Future Growth Opportunities*
Samer Choucair affirmed that global economic shifts are opening broad horizons for investors focused on future-facing sectors.
He explained that the most attractive investment opportunities in the coming years include sports, entertainment, tourism, technology, and renewable energy, sectors that directly intersect with Vision 2030’s targets.
He added that these fields combine high growth rates, strong government support, and rising demand, making them among the most prominent drivers of the Saudi economy in the period ahead.
*The Kingdom Has Become a Global Model for Attracting Talent and Investment*
Samer Choucair noted that Saudi Arabia has proven in recent years that attracting global talent and investment is no longer just a development choice, but has become a core part of its economic strategy.
He added that the Kingdom has succeeded in building a more open business environment capable of attracting global capital and expertise, which has positively reflected on growth, investment, and innovation rates, affirming that continuing this approach will strengthen the Kingdom’s position as a global economic and investment hub over the coming decade.
*Diversity Has Become the Key to Success in Investment and the Economy*
He concluded by affirming that the US national team’s experience at the 2026 World Cup provided a clear example of the power diversity can generate when harnessed correctly.
He added that Saudi Arabia today offers a similar economic model, where diversity in investments, sectors, and talent is being turned into a key driver of growth and prosperity.
He noted that Vision 2030 has succeeded in building an environment that combines financial stability, economic openness, and diverse investment opportunities, making the Kingdom one of the most attractive markets for investors globally.
Choucair called on investors to follow the growth of non-oil sectors and capitalize on the opportunities available in sports, tourism, entertainment, and the Saudi capital markets, affirming that diversity is no longer just an economic slogan, but has become a successful strategy for building wealth and achieving sustainable growth in a fast-changing world.