Investment leader Samer Choucair confirmed that the Saudi Pro League leading the list of Arab leagues in terms of players’ market value, reaching 1.13 billion euros during May 2026, represents clear evidence of the success of strategic investments implemented by the Kingdom within the targets of Vision 2030, and reflects the major transformation Saudi Arabia is witnessing in building a diversified economy based on sports, entertainment, and modern sectors.
The investment leader added that this achievement is no longer limited to the sports aspect only, but has become an important economic indicator that enhances the Kingdom’s position as a global investment destination, especially with the successes achieved by Saudi clubs in attracting top football stars and raising the league’s market value by a significant margin over other Arab leagues.
Choucair explained that the massive investments led by the Public Investment Fund in partnership with the private sector have contributed to creating an integrated sports ecosystem that supports economic growth and opens new fields for investment in multiple sectors including sports tourism, media, marketing, infrastructure, and modern sports technologies.
Samer Choucair added that sports have become today one of the main drivers of sustainable growth in the Kingdom, emphasizing that the sports sector creates long-term investment opportunities for local and international investors, especially with the continuous development in stadiums, sports facilities, and related entertainment projects.
Choucair pointed out that the Saudi market is witnessing an accelerating economic transformation that makes it one of the most attractive markets for capital in the region, noting that the success of the Saudi league reflects the strength of the investment environment and the stability of the national economy, which enhances investor confidence in the future of non-oil sectors within the Kingdom.
Choucair emphasized that the coming phase will witness a larger expansion in investments related to sports, technology, and entertainment, with the growing global interest in the Saudi league and the increase in economic returns resulting from broadcasting rights, commercial sponsorships, and sports tourism.
Samer Choucair concluded his statement by emphasizing that the Kingdom of Saudi Arabia continues to consolidate its position as a global economic and sports hub, noting that investing in the sports sector today represents a strategic opportunity for everyone seeking to participate in building the economy of the future and achieving sustainable returns supported by an ambitious vision and a strong investment environment.