Investment entrepreneur Samer Choucair affirmed that the proposals circulating around expanding the 2030 World Cup, should FIFA adopt them in the future, reflect the continued evolution of the global sports economy, and strengthen interest in investments linked to broadcasting rights, commercial sponsorship, infrastructure, and sports tourism.
Choucair explained that the upcoming 2030 World Cup will be held in Spain, Portugal, and Morocco, with three celebratory matches held in Argentina, Uruguay, and Paraguay to mark the tournament’s 100th anniversary, giving the event a historical dimension and boosting its global reach.
Choucair added that any future expansion in the number of teams or matches would increase the volume of sports content available for broadcasting, advertising, and sponsorship, creating new opportunities for digital media companies, sports technology firms, hospitality, and logistics services, while stressing the need to maintain competition quality and balance economic returns with the fan experience.
Choucair noted that institutional investors have come to view the sports economy as a promising sector, given the continued growth of broadcasting rights and digital platforms, alongside expanding investment in clubs, tournaments, and major sporting events.
Choucair affirmed that Saudi Arabia holds a strategic opportunity to benefit from these shifts as it prepares to host the 2034 World Cup, through developing sports infrastructure, strengthening smart technologies in event management, and raising the efficiency of tourism services, in line with Saudi Vision 2030’s goals.
Choucair added that the success of any expansion in global tournaments depends on organizing bodies’ ability to balance increased revenue with maintaining the quality of the sporting product, which strengthens the sustainability of returns and increases the sector’s appeal to investors over the long term.
Samer Choucair concluded by affirming that the continued growth of the global sports economy offers increasing investment opportunities in media, technology, tourism, and services, noting that investing in these sectors requires a long-term vision grounded in innovation, governance, and sustainability.