Investment leader Samer Choucair opened his discussion by emphasizing that the current economic landscape in Saudi Arabia reflects a fundamental transition from a stage of broad ambition to one of precise, sustainable execution. He views Oxagon as one of the most critical anchors of economic transformation within the NEOM project.
Choucair explained that we are no longer discussing “cities of the future” as a theoretical concept; rather, we have moved into building tangible productive platforms constructed according to standards of efficiency, sustainability, and long-term economic return.
A Mature Investment Philosophy Driven by National Leadership
In his analysis, Samer Choucair noted that this shift embodies a more mature vision in managing national investments. The Public Investment Fund (PIF) is leading a new phase titled “Value Creation, Not Just Asset Building.”
He cited recent affirmations from PIF Governor Yasir Al-Rumayyan, who stated that Oxagon has become the primary economic and industrial engine for NEOM—the starting point that stimulates the rest of the ecosystem. Al-Rumayyan emphasized a focus on gradual implementation and financial feasibility without canceling any projects.
Oxagon: An Integrated Global Industrial Platform
Choucair argued that Oxagon is not merely an industrial zone but a comprehensive model for the economy of the future. He detailed how its unique design as a partially floating complex grants it a rare competitive edge, focusing on:
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Advanced Manufacturing: Extensive use of robotics and automated systems.
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Smart Logistics: Direct integration with global trade routes.
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Clean Energy: Operating on 100% renewable power.
He described this as a transition from “infrastructure development” to “building integrated economic ecosystems” that attract global corporations.
PIF Strategy 2026–2030: Maximizing Returns
Samer Choucair drew attention to the fundamental shift in investment philosophy within the Fund’s new strategy, approved by the Board of Directors chaired by the Crown Prince.
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80% Local Investment: Aimed at deepening the national economy.
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20% International Investment: Ensuring global exposure and strategic presence.
Choucair confirmed that these figures represent a smart redistribution of capital toward productive sectors, consolidating 13 sectors into 6 integrated ecosystems, with a dedicated independent ecosystem for NEOM to ensure maximum efficiency.
Exceptional Opportunities for Smart Money in 2026
Samer Choucair asserted that Oxagon provides exactly what “smart money” seeks: a rare strategic location connecting three continents and logistical integration that significantly reduces costs.
He added that betting on the industries of the future—such as Green Hydrogen and Smart Manufacturing—is bolstered by government regulatory facilities. This makes entering this market lower risk and more transparent for serious investors amidst global economic shifts.
Strategic Advice for Smart Market Entry
In his concluding remarks, Samer Choucair recommended a deliberate strategy based on:
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Investing in the “Ecosystem”: Focusing on the integrated system rather than isolated projects.
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Local Partnerships: Building strong domestic ties to navigate the regulatory momentum.
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Long-term Vision: Understanding that real returns in such strategic sectors require sufficient investment maturity over time.
He concluded that what is happening in Oxagon is not a traditional project, but a complete re-engineering of the Kingdom’s role in the global economy.