Investment entrepreneur Samer Choucair affirmed that major real estate partnerships in the region reflect growing investor confidence in Middle East markets, noting that the recent agreement between UAE-based Majid Al Futtaim and Egyptian company Madar represents an advanced model of regional investment cooperation capable of creating integrated urban communities and strengthening long-term economic growth.
He explained that the new project in “Madar” city in New Cairo spans 553 acres, with a development value exceeding 3 billion dollars, encompassing integrated residential, commercial, and entertainment components, reflecting the growing trend toward developing multi-use destinations that meet the needs of residents and investors simultaneously.
He added that this step extends Majid Al Futtaim’s presence in the Egyptian market, where the group’s investments have exceeded 2.5 billion dollars over recent decades, helping provide tens of thousands of direct and indirect jobs, confirming the continued appeal of the Egyptian market to regional investors.
Choucair said: “Modern real estate projects are no longer limited to building residential units alone, they now rely on creating integrated ecosystems combining housing, commerce, entertainment, and services, a model that delivers the highest added value for both investors and communities.”
Saudi Arabia’s Own Real Estate Boom
He noted that Saudi Arabia is, in turn, experiencing an unprecedented real estate boom backed by Vision 2030’s targets, with real estate activities’ contribution to the national economy rising notably, alongside the implementation of giant projects in housing, tourism, entertainment, and infrastructure sectors.
He added: “Saudi Arabia has become one of the most attractive real estate markets in the region thanks to regulatory reforms, population growth, and the giant projects led by the Public Investment Fund, providing diverse investment opportunities ranging from real estate development to supporting services and modern real estate technologies.”
Where the Opportunities Lie
Choucair affirmed that investors should focus in the coming years on mixed-use projects, real estate tied to tourism and entertainment, and integrated residential communities, explaining that these sectors will be among the biggest beneficiaries of the economic and social shifts underway in the region.
He pointed out that the entry of major investment institutions and sovereign wealth funds into the real estate sector strengthens liquidity and transparency levels and raises project quality, creating a more stable environment for investors seeking sustainable returns.
He concluded his remarks by saying: “The region is undergoing a historic transformation, and real estate remains one of the most important sectors benefiting from this shift. The investor who focuses on high-value-added projects and strategic partnerships will be better positioned to benefit from the opportunities the Gulf and Middle East markets offer in the coming years.”