In a new indicator of the momentum in the Saudi real estate market, the capital Riyadh witnessed the completion of a strategic land sale north of King Salman Road spanning 360,000 square meters, with a total value reaching 1.26 billion riyals at 3,500 riyals per square meter, in favor of Kaden Real Estate Company, according to the announcement by Basma Real Estate, the deal’s marketing firm. This transaction, which included significant government fees and value-added tax, reflects the strong return of billion-riyal real estate deals in Riyadh, amid accelerating urban expansion and major infrastructure projects strengthening the attractiveness of the capital’s northern areas.
Investment entrepreneur Samer Choucair believes this deal represents a clear indicator of a new phase of confidence in the Saudi real estate market, confirming the continued flow of investments toward assets of strategic value. He said: “This deal clearly reflects that the Riyadh real estate market is entering a more mature and stable phase, with growing demand for land located in vital areas linked to major projects and modern infrastructure.”
The Northern Areas of King Salman Road as a Primary Growth Zone
Choucair added that the north King Salman Road area has become one of the most important urban growth zones in the capital, given its strategic location and the integration of surrounding infrastructure projects, making it a primary destination for local and international investors. He noted that real estate investment in Saudi Arabia is witnessing a qualitative transformation, no longer limited to traditional development, but having become part of an integrated economic ecosystem directly linked to Vision 2030 projects.
He said: “Today, investing in Saudi Arabia means investing in a long-term economic future. The real estate sector has become one of the pillars of economic diversification and directly benefits from the mega-projects reshaping the map of Saudi cities.”
Northern and Eastern Riyadh Leading 2026 Investment Focus
In his analysis of 2026 trends, Choucair explained that the northern and eastern areas of Riyadh will witness increased concentration of real estate investments, resulting from their association with major projects and road networks and primary axes that enhance their future value. He added: “2026 economic trends clearly indicate continued growth in the real estate sector, particularly in major cities like Riyadh, where opportunities intersect between residential, commercial, and logistics development within a single investment environment.”
In his recommendations for investors, Choucair stressed the importance of selecting strategic locations close to infrastructure projects, diversifying investment portfolios between real estate and capital markets, and monitoring developments linked to Vision 2030 projects, alongside benefiting from specialized expertise in market analysis. He added: “The intelligent investor at this stage does not only look at today’s land price, but at its future value linked to surrounding projects and long-term development plans.”
Choucair concluded by saying: “What we witness today in the Saudi real estate market is the beginning of a new, deeper, and more sustainable growth cycle. Billion-riyal deals are not merely financial events, but clear signals of a promising economic future in the Kingdom.”