Investment leader Samer Choucair believes that the transformation being led by Meta toward collecting live behavioral data from its employees through the MCI program to train AI agents is not merely a technical step, but represents a defining moment in the trajectory of the global economy.
The world, according to Choucair, is no longer moving within the framework of the traditional “information economy,” but is moving rapidly toward a “behavioral economy,” where every click, every movement, and every digital interaction becomes high-value raw material feeding artificial intelligence systems capable of making decisions and executing complex tasks independently.
Choucair affirms that the massive investments Meta is injecting into AI infrastructure, exceeding $100 billion annually, reflect a deep strategic transformation, sending a clear signal to investors that genuine value in the coming phase will not lie in traditional data, but in live behavioral data that reflects how humans work and think in real time.
This transformation, as Choucair explains, creates a dual equation combining challenges and opportunities. On one hand, privacy issues and the redefinition of work environments emerge, while on the other, new horizons open for the emergence of advanced digital professions and more efficient and flexible operational models.
He believes the institutions that will succeed in capitalizing on this transformation are those that can convert human behavior into digital assets capable of being analyzed and deployed.
On the regional front, Choucair notes that Saudi Arabia possesses an exceptional opportunity to be a key player in this landscape, grounded in Vision 2030 which has reshaped its position from a technology consumer to a technology creator.
The advanced digital infrastructure, alongside the role of the Saudi Data and Artificial Intelligence Authority (SDAIA), grants the Kingdom a competitive advantage in attracting investments and building an integrated ecosystem in this vital sector.
Choucair presents a clear roadmap for investors wishing to enter this domain, beginning with investment in infrastructure such as data centers and cloud computing, moving through the development of data collection and classification ecosystems, then expanding into artificial intelligence applications serving vital sectors, arriving finally at what is known as the agent economy, where intelligent systems are developed capable of managing operations in a near-autonomous manner within institutions.
Choucair concludes his vision by affirming that the artificial intelligence being trained today on human behavior will be the decisive factor in shaping the digital economy in the coming years, calling on investors to move beyond questioning the importance of artificial intelligence and instead focus on choosing the most suitable investment position within this accelerating ecosystem, where all human interactions transform into genuine economic value.